SPARK Art Fair will launch the European art season in March 2022. With its unique exhibition architecture of solo presentations, three curated sections and a great mix of Austrian and international galleries, it is Austria’s leading contemporary art fair.
Last year, despite the strict safety measures which were in place due to Covid-19, SPARK Art Fair Vienna, enjoyed a highly successful premiere at Vienna’s MARX HALLE. With 11,000 enthusiastic visitors and 71 solo presentations by a total of 59 galleries, it was extremely well-received by both the national and international art scenes.
The response to our exhibition format, with its focus on individual presentations, open architecture, a diverse appeal, and the opportunity to experience national and international artists ‘up close’ through both their art and their presence, has been overwhelming. SPARK Art Fair 2022 will offer an even better mix of emerging and established artists, from national and international galleries and from carefully selected areas of focus, thereby igniting a spark in the world of contemporary art.
A lively platform for galleries and an interface between promoters and discoverers of emerging art, artists, experts and committed collectors, as well as appealing to those who are just starting to develop a passion for art. With this second event, SPARK will expand its reach and encourage the growing role of art in our lives.
The original concept has been developed by adding a further visual presentation aspect and through defining new areas of focus. Three curated sections will again complement the programmes shown by the galleries in the main section this year.
The development and questioning of traditional concepts of art and artworks is a productive constant in contemporary art. It is only natural that, under such conditions, the standardised art fair format of the exhibition booth has a restrictive effect. Spark Expanded, a new platform curated by Christoph Doswald from Switzerland, presents artworks that would find no place in the usual fair setup – be it because they are too extensive, too unwieldy, too ephemeral, or too experimental for widespread commercial use.
The Photography Section curated by Bettina Leidl, from Vienna, and Marieke Wiegel, from the Netherlands, will offer a further medium. Since its invention, photography has constantly been pushing the boundaries of development, permanently changing our perception, exploration, and knowledge of reality. This section, which was developed in cooperation with the FOTO WIEN festival, aims to highlight the importance of the medium in the context of the current art scene. The focus of the presentation is on female photographers, whose artistic approach to the medium is currently receiving significant international attention.
The section The Fourth Wall, curated by Fiona Liewehr, is inspired by the idea of a synthesis of the arts. The fourth wall is commonly the name of the imagined side of a classic proscenium stage, the one which is open to the audience. Inspired by the innovative architecture of the fair, the idea arose to dedicate this section to multidisciplinary artists who work at the crossroads of fine and applied arts, architecture, theatre, furniture design or fashion. They will create environments that incorporate all elements of the fair’s architecture and break the fourth wall by inviting visitors to enter the space as players, as art and life become one.